As a young product manager in the mid-90’s, I was sipping champagne and enjoying company cafeteria cake in Finland with the executive team of a multinational cell phone company. We were celebrating their new cell phone, whose battery life was measured in weeks, not days. But as I sipped my champagne from a plastic cup, […]
I believe that continuous innovation is the key to a vital firm. Yet in looking for areas to innovate, many business leaders steer clear of markets adjacent to large companies, worried that the big guys will crowd them out. In times of economic pressure, however, these markets can create very fertile ground for new growth […]
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