Something amazing happens when large market forces and high-quality research come together in your product development process — a wave of innovation moves through your company, lifting up and carrying the ripest ideas all the way to market without losing their freshness and vitality. However, most companies are actually doing the opposite — they are […]
Like so many others in our field, I devoured the Isaacson biography of Steve Jobs the moment it hit the shelves. I was struck by just how far Jobs was from our current managerial ideal, being as he was notoriously difficult and exacting in his vision. Many thousands of hours of managerial training have been […]
We slunk back to our conference room and stare at the walls and table littered with papers. Weeks of pulling data, drawing graphs, running complex simulations: REJECTED. Our team’s substantial capital request to increase raw material production capacity had been denied! If our forecasts were correct, we’d be unable to meet customer demand in 12 […]
I believe that continuous innovation is the key to a vital firm. Yet in looking for areas to innovate, many business leaders steer clear of markets adjacent to large companies, worried that the big guys will crowd them out. In times of economic pressure, however, these markets can create very fertile ground for new growth […]
