In my ebook, the Growth Zone, I detail the four major strategic directions available to companies that are seeking growth. Quadrant 1: the Optimization Zone – This is where a company improves effectiveness and efficiency of its core offerings. In other words, the existing uses of your product by existing customers. Quadrant 2: the Growth Zone – […]
By now, many of you have probably seen the Avengers movie that came out a few years back, which was based on the 1963 Marvel Comics series about a group of superheroes teaming up to defeat evil — Iron Man, the Hulk, Thor and Captain America among them. I have fond memories of going to […]
One of the great things about the technology business is that you invent your company’s assets by harnessing the global brain power of your enterprise. A few years back, Strategy+Business published their annual survey of the 1000 companies in the world that spent the most on R&D. What they found has important implications for innovators […]
Something amazing happens when large market forces and high-quality research come together in your product development process — a wave of innovation moves through your company, lifting up and carrying the ripest ideas all the way to market without losing their freshness and vitality. However, most companies are actually doing the opposite — they are […]
Like so many others in our field, I devoured the Isaacson biography of Steve Jobs the moment it hit the shelves. I was struck by just how far Jobs was from our current managerial ideal, being as he was notoriously difficult and exacting in his vision. Many thousands of hours of managerial training have been […]
