Tag Archives | product development

Releasing Innovation: Riding the Wave

  Something amazing happens when large market forces and high-quality research come together in your product development process — a wave of innovation moves through your company, lifting up and carrying the ripest ideas all the way to market without losing their freshness and vitality. However, most companies are actually doing the opposite — they […]

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The Little Guy’s Secret Advantage

I believe that continuous innovation is the key to a vital firm. Yet in looking for areas to innovate, many business leaders steer clear of markets adjacent to large companies, worried that the big guys will crowd them out. In times of economic pressure, however, these markets can create very fertile ground for new growth […]

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