Archive | Growth

When #3 Is the Best Place to Be

I have written a great deal about technology breakout programs here, but today I want to talk about breakout marketing.  Let’s take a look at how smart positioning is helping one automotive company gain on its competitors. Automotive brands occupy some of the highest-priced brand real estate in the market. Billions are poured into strategy […]

Continue Reading ·

3 Signs You’re Playing Defense with Your R&D Spending

 I’ve noticed a pattern when speaking about, and helping clients implement, growth programs: when we talk about the portfolio of products under development, there is a tendency to assume that all of those investments have the same potential return. The key to developing a successful growth portfolio is realizing the basic truth: not all investments […]

Continue Reading ·

Three Ways to Engage Your Growth Leaders

Now that you know the value of growth leaders and how to spot the good ones, what do you do to keep them engaged? Entire books have been written on this topic, but let me touch on three key areas from my experience. 1) Ask them to go into new places and learn new things […]

Continue Reading ·

3 Reasons You Need a Growth Leader

The global financial crisis of 2008 shifted the business world in a fundamental way. Today, it’s no longer sufficient to have a stream of products or a portfolio of solutions; to be effective and vibrant in this new world, you need a portfolio of business models.  Business model engineering is done by a new breed […]

Continue Reading ·

3 Stages of Rockstar Growth Leaders & How to Spot Them

Finding someone with just the right combination of qualities to lead a growth project for your organization can be tough. To make matters worse, they can be hiding right under your nose in the most unlikely of places. The search for under-the-radar growth leaders is not unlike the story of the Detroit-based musician Rodriguez — […]

Continue Reading ·

Preparing for the Ascent: A Growth Leaders’ Action Plan

  This is the sixth and final post aimed at helping you map your external and internal environments. To recap, we have found that the external environment is understandable and runs on very long, predictable waves of discovery and implementation.  By studying these change waves, you can time your investments to be in the Growth […]

Continue Reading ·

Regaining Agility: How to Set the Stage for Extreme Growth

Note: This is the fifth of a 6-part series, How to Harness the Power of Change Waves to Accelerate Growth. In this post, I continue my focus on understanding what your organization can do internally to capitalize on external change cycles. It is essential to know your organization’s exact position in its internal change cycle. […]

Continue Reading ·

The Secret to Increasing Growth without Increasing R&D Spending

One of the great things about the technology business is that you invent your company’s assets by harnessing the global brain power of your enterprise. A few years back, Strategy+Business published their annual survey of the 1000 companies in the world that spent the most on R&D. What they found has important implications for innovators […]

Continue Reading ·

Releasing Innovation: Riding the Wave

  Something amazing happens when large market forces and high-quality research come together in your product development process — a wave of innovation moves through your company, lifting up and carrying the ripest ideas all the way to market without losing their freshness and vitality. However, most companies are actually doing the opposite — they […]

Continue Reading ·